Frequently asked questions about generative credits

Generative AI is a type of artificial intelligence that enhances creativity by producing amazing results from simple text prompts. Generative AI features powered by Firefly are now available in our core creative tools and the standalone Firefly web app. We’re starting with images, text effects, and vectors, with Generative Fill and Generative Expand in Adobe Photoshop, Text to Image in Adobe Firefly, Generative Recolor in Adobe Illustrator, Text Effects in Adobe Express, and more. Next, we plan to bring generative AI powered by Firefly to 3D, animation, and video. Each groundbreaking generative AI feature unlocks new creative possibilities, empowering users to play, experiment, dream, and create the extraordinary.

Since generating content with AI models requires significant computational resources, we have updated our plans to include a monthly allocation of “generative credits.”

Frequently asked questions

What are generative credits?

Generative credits enable use of generative AI features powered by Firefly in the applications to which you are entitled. Generative credit counts reset each month.

When do my generative credits renew?

For customers with a paid subscription, generative credits renew each month based on the plan’s initial billing date (For example, if the plan started on the 15th of the month, the credits would renew on the 15th of each month).

For Free users without a paid subscription, generative credits are allocated upon the first-time use of a Firefly-powered feature. For example, a free user logs into the Firefly website and uses Text to Image. At that time, the user is allocated 25 generative credits. Their generative credits will expire one month from that allocation date. If first-time use is on the 15th of the month, the credits will expire on the 15th of the next month. For any subsequent months, generative credits are again allocated upon the first-time use of a Firefly-powered feature, and those credits will expire one month from the new allocation date. If first-time use in month two occurs on the 19th of the month, their credits will expire on the 19th of the next month. This gives the user a full month for each allocation of generative credits.

How are generative credits consumed?

The consumption of generative credits depends on the generated output's computational cost and the value of the generative AI feature used.

Examples of actions where you are debited generative credits:

• Select Generate in Text Effects
• Select Load more or Refresh in Text to Image

Examples of when you're not debited generative credits:

• Using generative AI features defined in the rate table as "0.”
• Selecting View in the Firefly community since opening the art isn't a new generation. But you'll be debited generative credits if you select Try Prompt, which requires a new generation.

Generative credits usage rate table (applies to individuals, teams, and enterprise users, unless explicitly specified otherwise):

Following is the rate table outlining the generative credit use for enterprise features:

*Outputs from beta features can be used commercially unless otherwise designated in the product or elsewhere, but they aren't eligible for indemnification while in beta.

The credit consumption rates are for standard images of up to 2000 x 2000 pixels. To receive the above-listed consumption rates, you must use the latest version of the software. Usage rates may vary. Plans are subject to change.

Adobe Firefly is evolving rapidly. The rate card will be updated as we add more features and services. We plan to offer higher-resolution images, animation, video, and 3D generative AI features in the future. The number of generative credits consumed for those features may be greater.

What does "commercial use" mean?

Commercial use refers to any type of usage that generates commercial activity for you, your brand, or your business — for example, selling, using print and digital promotional materials, or in the sale of products and content. 

How many generative credits do I get in my plan?

Generative credits can be used across generative AI features powered by Adobe Firefly in the applications to which you are entitled. Generative credit counts reset each month. If you have multiple subscriptions, the total number of generative credits available is the aggregate of what is included in each plan. We have updated our plans to include access to generative AI creations in the following ways: 

• Creative Cloud and Adobe Stock paid subscriptions include a plan-specific number of monthly generative AI creations of vector graphics or standard-resolution images* powered by Adobe Firefly. After the plan-specific number of generative credits is reached, you can keep taking generative AI actions to create vector graphics or standard-resolution images*, but your use of those generative AI features may be slower. 
• Adobe Express and Adobe Firefly paid plans also include a plan-specific number of monthly generative AI creations of vector graphics or standard-resolution images* powered by Adobe Firefly. After the plan-specific number of generative credits is reached, you'll be able to take two generative AI actions to create vector graphics or standard-resolution images per day until your credits reset the next month. 
• Creative Cloud, Adobe Firefly, and Adobe Express free plans receive a plan-specific number of monthly generative AI creations of vector graphics or standard resolution images* powered by Adobe Firefly. After the plan-specific number of generative credits is reached, you can upgrade to a paid plan to continue creating assets with features powered by Firefly or wait until credits reset the next month. 
  

How do I check how many generative credits I have remaining?

Users with an Adobe ID can access their generative credit count in their Adobe account. There will be a counter that will show the number of monthly generative credits allocated to your account and the number of generative credits you have used in this cycle.

Starting January 17, 2024, we will begin enforcing generative credit limits on select plans, including but not limited to Adobe Firefly. For a limited time, Creative Cloud, Adobe Express, and Adobe Stock paid subscribers won't be subject to generative credit limits, even though they'll see the counter on the account page.

Check back after May 1, 2024, to learn when credit limits will apply to other plan types.

Do generative credits roll over month to month?

No, generative credits don't roll over to the next month because the cloud-based computational resources are fixed and assume a certain allocation per user in a given month. Your generative credit balance will reset to your allocated amount on a monthly basis.

What if I have multiple subscriptions?

If you have multiple subscriptions, the total number of generative credits available is the aggregate of what is included in each plan. For example, if you subscribe to both Illustrator and Photoshop single app, you can use your generative credits for generative AI features in either application and even in Adobe Express or the Firefly web app. Your monthly generative credit allocation is the sum of each subscription’s allocation.

What happens if I use all my generative credits?  

Generative credit counts reset each month based on the billing date of your plans. Starting January 17, 2024, we will begin enforcing generative credit limits on select plans, including but not limited to Adobe Firefly. For a limited time, Creative Cloud, Adobe Express, and Adobe Stock paid subscribers won't be subject to generative credit limits to create vector graphics or standard resolution images*. Check back after May 1, 2024, to learn when credit limits will apply to other plan types. 

After the credit limits apply, if users reach their plan-specific generative credit limit during the month before they reset: 

• Creative Cloud and Adobe Stock paid users can keep taking generative AI actions but using generative AI features to create vector graphics or standard-resolution images* may be slower. 
• Adobe Express and Adobe Firefly paid users can take two generative AI actions to create vector graphics or standard resolution* images per day. 
• Free Creative Cloud, Adobe Firefly, and Adobe Express users can subscribe to a new paid plan to continue creating Firefly-powered assets. 
  

* Standard resolution imagery is up to 2000 x 2000 pixels. Usage rates may vary. Plans are subject to change. 

What do I do if I need more generative credits?

Starting January 17, 2024, we will enforce generative credit limits on select plans, including Adobe Firefly. 

• For a limited time, Creative Cloud, Adobe Express, and Adobe Stock paid subscribers won't be subject to generative credit limits and can continue creating beyond their plan-specific monthly credit limit to create vector graphics or standard resolution images*. Check back here after May 1, 2024, to learn when credit limits will apply. 
• Free Creative Cloud, Adobe Firefly, and Adobe Express users can subscribe to a new paid plan to continue creating Firefly-powered assets. 
  

* Standard resolution imagery is up to 2000 x 2000 pixels. Usage rates may vary. Plans are subject to change. 

What is the Generative Credits Add-on plan?

The Generative Credits Add-on plan allows you to increase the number of monthly generative credits. You may purchase multiple Generative Credits Add-on plans and the number of generative credits will be additive to the existing number of generative credits in the underlying subscription. The monthly renewal day for each of the Generative Credits Add-on plans will be associated with the start date for each plan purchased. The Generative Credits Add-on plan can only be added to an existing paid plan. 

Free Creative Cloud, Adobe Firefly, and Adobe Express users can subscribe to a new paid plan to continue creating Firefly-powered assets.

Why does Adobe use generative credits?

We want you to play, experiment, dream, and create the extraordinary using the new Adobe Firefly generative AI technology in our apps. Each groundbreaking feature unlocks new creative possibilities, from Text to Image in Adobe Firefly to Generative Fill in Adobe Photoshop, Text Effects in Adobe Express, and so much more.

Since generating content with AI models requires significant computational resources, we have updated our plans to include a monthly allocation of generative credits that allow you to create generative AI content across features powered by Firefly in the applications to which you are entitled. The number of monthly generative credits each user receives depends on their subscription. The consumption of generative credits depends on the generated output's computational cost and the value of the generative AI feature used.

Are generative credits pooled in Creative Cloud for teams or enterprise plans?

Generative credits aren't pooled and can't be shared across multiple users.

Are Adobe Stock credits and generative credits the same thing?

No, Adobe Stock credits can't be used to generate content using Firefly-powered features. Only generative credits are used to generate content using Firefly-powered features. 

Adobe Stock credits are used to license content from the Adobe Stock website as defined in the Adobe Stock additional terms or your customer agreement, as applicable.

What about future generative AI capabilities and functionalities?

We might introduce new media types — for example, 3D and video — or higher resolution image and vector generation in the future that may incur additional generative credits per generation or additional costs. Check our rate table for details.

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